Case study · Pelham, AL
Morgan Muscle Cars
A family-owned shop off US-31 that builds restomods — old muscle cars rebuilt to drive like new ones. We rebuilt the site from scratch, shot the cars and the shop ourselves, and ran the local SEO behind it. Today they're second in the whole Birmingham metro for classic car restoration.
The site
Built from scratch, not a template.
Morgan Muscle Cars — Pelham, AL
We build dream cars.
THE WHOLE THING BY USDesign, build, copy, photography, video, and the local SEO underneath it. The hero film is ours too — shot at the shop and at Talladega.
Visit the site →Before & after
The homepage, then and now.
The results
Where they rank today.
We measure map visibility with a grid scan — 169 points spread across roughly 372 square kilometers of the Birmingham metro, each one checking what Google shows a searcher standing right there. It's a harder test than typing the search yourself at your desk, because it accounts for how much local results move with location.
#2
In the Birmingham metro for “classic car restoration.”
MEASURED JULY 2026
93.5%
Top-3 coverage — they appear in the map pack across nearly the entire metro.
169-POINT GRID
2.55
Average map rank across all 169 points. Nearly every dot comes back a 2 or a 3.
~372 KM² SCANNED
What we did
Custom web design
Built from scratch around how people actually shop for a build — the cars first, the process second, the phone number never more than a thumb away. See web design →
Copy in their voice
Written from sitting down with them, not from a competitor's site. “We build dream cars” is theirs — we just gave it the whole screen.
Photography & video
Every car on the site is one of theirs, shot by us at the shop and at Talladega. No stock, no borrowed press photos. See photography →
Want to work? Let's talk.
Tell us what you're building and who needs to find it. We'll come back with a plan — no pressure, no hard sell.